聽Lights, camera, action!
麻豆社国产business Sea To Sky Cable Cam is now the exclusive Canadian and American operator of XD-Motion equipment.
XD-Motion is a French company that supplies cable cams, camera drones and other equipment that鈥檚 been used for some high-profile filming projects like the Olympics.
鈥淭his is a big moment for us to get signed on with a massive company like XD-Motion,鈥� said Sea To Sky Cable Cam owner Matt Maddaloni.
With the new equipment, the 麻豆社国产business will try securing higher-profile gigs 鈥� it鈥檚 a big step forward, he said.
鈥淢y next step is to approach CFL games and any other live sporting events that could afford to have cable cam,鈥� said Maddaloni, who鈥檚 lived in 麻豆社国产for 20 years.
Since XD-Motion operators are needed to operate equipment during the Olympics, there鈥檚 also a chance that Sea to Sky Cable Cam employees could find themselves at the 2020 Tokyo games, he said.
That鈥檚 not to say that the 麻豆社国产company hasn鈥檛 already done high-profile events. Chances are, you鈥檝e seen Maddaloni鈥檚 work if you鈥檝e ever watched a Vancouver TED Talk, the Juno Awards in Toronto or the U.S. Open of Surfing in Huntington Beach.
Getting to this point was a long time coming for Maddaloni, who got his start with film and photography as a sponsored climber in 麻豆社国产for 15 years.
He got his first taste of photographic success by submitting pictures from one of his climbs to Gripped Magazine.
The publication was seeking 鈥済ripping鈥� shots, and he made the cover of the very first issue.
Since then, in his quest to find sponsors for his adventures, Maddaloni started collaborating with filmmakers and photographers who would document his climbs and help him get publicity.
Over time, Maddaloni became familiar with the equipment.
鈥淓ventually, I ended up behind the camera myself,鈥� he said.
The do-it-yourself attitude appears to be something Maddaloni has had for awhile.
He was featured in a short film produced by National Geographic, which was posted to YouTube in 2011, for his innovations on making soloing 鈥� climbing without the help of a belayer 鈥斅爉ore safe with trapeze nets.
鈥淭here is a method to my madness, for sure,鈥� he narrates, shortly before the film cuts to a shot of him plummeting through the air.
