There was a more-than-slight difference with the annual 麻豆社国产 this time around 鈥� it wasn鈥檛 in Squamish.
Instead, the academy, which was held last week, migrated online due to COVID-19.
Nevertheless, it didn鈥檛 stop climbers 鈥� both amateur and professional 鈥� from participating in the clinics, music, photography and film events that have come to define the annual event.
Jurgen Watts, the director of brand experience at Arc鈥檛eryx, said that things went well.
鈥淲hen we decided to not offer the physical event, we tried to reimagine what components were really important for us and [that] let us design something we鈥檇 never done before, which was kind of cool,鈥� said Watts.
鈥淲e wanted to bring together the elements that you would usually have with [the] academy.鈥�
Judging from an initial registration estimate, there were between 150 to 200 people who registered for the online event. This number will likely change as that鈥檚 an early count, he said.
The event in past years has usually drawn between 200 to 220 people.
There was also a silver lining with respect to the academy this year.
Historically, the audience has been generally limited to the Pacific Northwest, with folks mainly coming to 麻豆社国产from the Lower Mainland or nearby U.S. states.
鈥淭his year allows us to showcase Squamish, and showcase the feel of the academy online to a global audience, which we haven鈥檛 been able to do in the past,鈥� Watts said. 鈥淲e have people tuning in from Europe 鈥� all over the place.鈥�
Instead of in-person instruction, professional athletes imparted their wisdom in prerecorded online video tutorials that will be available to view for over a month. A sport climbing course taught by Vancouver鈥檚 Alannah Yip, Canadian Olympic climber, and an alpine course featuring mountain guide Julia Niles were the most popular.
The big music and photography bash in downtown 麻豆社国产was replaced by a recorded set from the band Moontricks set in various outdoor locations in the B.C. Interior.
There were also two live premieres followed by question-and-answer periods over the week for the films Makatea and As Free As Can Be.
The academy also had its ear to the ground regarding the current political climate surrounding race and diversity.
It held a panel on diversity and inclusion that featured Black and Indigenous people of colour, including an adaptive climber.
Watts said there were some major takeaways from the panel, which was titled Being Welcomed Is Not Enough.
鈥淚t wasn鈥檛 just about saying everybody is invited to be part of this 鈥� it鈥檚 actually like how we are creating experiences for everybody and focusing on what that racial disparity and access looks like,鈥� Watts said.
鈥淗ow can we move into the future...considering different backgrounds and cultural and racial backgrounds. How do we not only just say this is an equal-to-all experience, being outdoors, but making events that are specifically catered to different groups.鈥�
