Paige Bueckers is widely expected to become the first WNBA No. 1 overall draft pick from the University of Connecticut since Breanna Stewart nine years ago. Both became can鈥檛-miss stars in college, both are UConn icons, both went to four Final Fours.
Stewart did it while making nothing. Bueckers, who has UConn for the second straight year, has done it while making millions. And she's far from the only one cashing in right now.
There鈥檚 no one-and-done path to the WNBA for women鈥檚 players like there is for men, who can jump to the pros after one year of college regardless of age. Duke's standout freshman, , for example, is expected to go No. 1 in the NBA draft and he just turned 18 in December.
The NBA and WNBA have different rules regarding draft eligibility. For years, that impeded how and when women鈥檚 players could start making money. The name, image and likeness era of college sports has changed just about everything, leveling the playing field in some respects for female athletes like Bueckers and allowing her to have deals with Nike, Gatorade and other sponsors while still wearing UConn colors.
鈥淚 think Paige is the poster child for how it鈥檚 supposed to be,鈥� coach Geno Auriemma said. 鈥淭hat鈥檚 the way it鈥檚 supposed to work. She came out of high school at a time when people weren鈥檛 just getting paid to play. 鈥� She made a name for herself and set a standard for exactly why you鈥檙e supposed to be able to appreciate this stuff. You go to college. You鈥檙e the best player in the country, and everybody wants to be associated with you, and the school doesn鈥檛 give you a dime.鈥�
To jump to the WNBA draft, players must either be a senior with all college eligibility exhausted or turn 22 in the draft year and renounce any remaining eligibility.
Yet there is no clamoring to change the women鈥檚 rules because, frankly, it wouldn鈥檛 make much sense under the current salary structure. The No. 1 pick in this year鈥檚 NBA draft will make somewhere around $13.8 million in his rookie season. The No. 1 pick in this month鈥檚 WNBA draft will make $78,831 in her rookie season.
Smart business for women's players to stay in school
Staying in school isn鈥檛 a bad thing for women鈥檚 players. It鈥檚 smart business. NIL deals will follow many of them to the WNBA. But the pro check isn鈥檛 exactly a game changer for those at the top of the women鈥檚 game. The top current WNBA base salary is around $242,000, though that's expected to increase with the recent in women's sports.
Former Miami guards Haley and Hanna Cavinder became the first faces of the NIL era in college sports when it started on July 1, 2021, while they were still at Fresno State. They were immediately featured on a billboard in Times Square, the new faces of Boost Mobile. College sports were immediately changed.
The Cavinder twins have built a multimillion-dollar fortune and have more than 7 million followers across their Instagram and TikTok accounts. They鈥檝e never confirmed actual numbers, but it's reasonable to believe the Cavinder twins are among the top-paid college athletes given both their earnings and equity stakes in various companies. Their college careers ended last month.
鈥淚 think we were pretty naive in the beginning with it, honestly,鈥� Haley Cavinder said. 鈥淭o be transparent, I don鈥檛 think Hanna and I really knew. We had talks of what NIL was, and I always saw tweets about it. But I never really envisioned myself getting paid or Hanna getting paid until July 1 happened. And then I was like, 鈥榃ow, this is overwhelming.鈥� I didn鈥檛 know how much money there was.鈥�
Olivia Miles, who starred at Notre Dame for four seasons, was widely expected to go between No. 2 and No. 4 in this month鈥檚 WNBA draft. Instead, she decided to and play one last college season 鈥� taking her lucrative NIL deals with her wherever she ends up and missing out on the $78,000 WNBA payday for the 2025 season.
Same goes for Southern California's JuJu Watkins, perhaps the most talented player in the women鈥檚 game. Her season in the NCAA Tournament, but her NIL deals will live on and could even grow by the time she 鈥� presumably sometime next season. There鈥檚 no urgency for her to go pro, since her earning stream already exists.
Female college athletes 鈥榤ost effective media buy in sports鈥�
Opendorse, a company that provides NIL services to dozens of schools, has data that might be shocking to some. It shows that top women鈥檚 programs have a combined social media following that exceeds that of the top men鈥檚 programs, which is a clear factor in determining NIL value.
While the numbers of those engaging with top men鈥檚 programs on social media skew about 4-to-1 male, it鈥檚 close to a 50-50 split when charting those engaging with women鈥檚 basketball stars and teams.
鈥淔emale student-athletes are probably the most effective media buy in sports right now,鈥� Opendorse CEO Steve Denton said. 鈥淎nd everything I see in the data tells me that, which is that their social audiences are three times as large as the average social audience. ... They鈥檙e just better at it in terms of 鈥� they curate their social feeds better than the men do.鈥�
The opportunities afforded by NIL were certainly a reason why Bueckers chose to stay in college. Same goes for Miles.
It was one of the reasons why Kate Martin was in no hurry to leave Iowa and end her time as teammates with Caitlin Clark 鈥� who obviously played a major role in the explosion of women's basketball in recent years. Martin was in college for six years. When she got there, NIL didn鈥檛 exist. When she left, people were paying money to wear things bearing her name.
鈥淭o get my education paid for and then to be able to capitalize and make a little bit of money off of my NIL, I thought was huge,鈥� said Martin, who鈥檚 going into her second WNBA season. 鈥淎nd so that was one of the main reasons why I decided to stay.
"So, I don鈥檛 blame people. You know, I would get made fun of because I was there for six years, but I didn鈥檛 really care. I wouldn鈥檛 be where I am right now if I didn鈥檛 stay.鈥�
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Tim Reynolds And Alanis Thames, The Associated Press
